It’s very important to make sure that we have right things at the right place. Meaning the image/video and the ad copy with a proper funnel is set so that the campaign goes right.
Make sure to review your campaign before it goes live.
Make sure that your sales person is ready to sell the product or service when they receive the lead.
Make sure that your Pixel codes are setup and running live to track the customer data.
Make sure that you are giving your prospects good offers and incentives which will attract them, or give them some free consultation or demo product and sell your main product or service at the original ticket price.
Make sure that your Automated service are ready so once the prospect sign up he can review mails.
Give them a deadline of 10 days and ask them to sign up within that period.
If you have selling high ticket product or service make sure that you are ready with all the strategies so that you can close them on the call.
If you have a low ticket product or service make sure that your free or discount offer is profitable enough for both you and your prospects.
Always remember to keep that budget intact and keep an eye on CTR CPL and CPC!